Your MLM Blog is your realm. You can organize it any way you want to. You can borrow content from web article and ezine sites or you can fill it with your own original network marketing articles. Here are some things to keep in mind.
Your MLM blog becomes your face to the world. It reveals important things about you. The content of the network marketing articles that you post there reveals how knowledgeable you are. The language you use and the simplicity of your offerings reveal how practical you want your information to be. The fact that your MLM blog offers your network marketing articles for free, establishes you as a benefactor – one who wants to help others succeed.
You must anticipate the questions and needs of your potential readers and then fill your MLM blog with network marketing articles that provide practical solutions and useful information. The bottom line is that your MLM blog sets the tone for your relationship. Make it straight forward, easy to understand, and genuinely helpful, and you will become an attractive expert in the eyes of your readers.
Having established such a positive image and relationship you can use your MLM blog to build your contact list and make your MLM offers. Learn to design capture pages that present irresistible offers, which you deliver free of charge if they will just opt in to your ‘opportunity list’ or ‘free training program’. That page takes the person to additional, helpful, expanded sales information about your offer. Once they have given you their contact information you can begin sending them additional, helpful, network marketing articles and links back to your MLM blog. Eventually you can make your MLM offer. Since you have so carefully built this positive relationship with your contacts, many of them (as many as 25 to 50%) may well join your program. This actually beats the traditional and expensive ‘a postcard and a prayer’ method so many keep using to gain a mere 1% response. Your MLM blog and its store of useful, free, network marketing articles filled with strategies and techniques for success provides a world of free advertising.
Let’s see what you have there: Earning the respect of your contacts, building a trusting, positive, relationship with your prospects, establishing your MLM blog as a dependable source for help and knowledge, helping others to depend on your practical network marketing articles, building an opt-in list of loyal, interested, trained, potential recruits, and establishing a marketing program that doesn’t cost you a dime. It certainly sounds like a winning approach.
The second component is getting traffic to come visit your MLM blog. Learn how to place your network marketing articles on the web so you can be found when prospects search for MLM related key words and phrases. Having a vast presence on web article sites such as EzineArticles dot com will help assure that you get found.
Getting found is one thing but offering free, truly helpful information once they get there is another matter. Strive for quality first and then build your traffic.